Category: Search Engine Optimisation

Search Advertising: 7 Steps to Drive Profit with Pay Per Click Google Ads

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Search advertising is a method of attracting more customers to your website via specific adverts that will appear in the search results when potential customers search for related terms or on other websites that they are using. More often than not this is in the form of Pay Per Click advertising (PPC) such as Google…

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Four steps to choosing your SEO keywords

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Keywords are the words and phrases that people trying to find a product or service like yours will type into Google (other search engines are available). You need to make sure that these words are included in the content of your website – check this Web 20 content to get a clue. Not sure what…

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