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Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs). Content creation for SEO involves crafting high-quality, relevant, and valuable content that not only appeals to your target audience but also satisfies search engine algorithms. This guide will explore the key elements of…
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Using digital marketing for charity is an excellent tool to spread awareness around your cause, enabling you to do as much good as you can. Building loyal social media followers who share and engage with your content then amplify your message even further! We know that one of the biggest challenges in charities is resources….
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Search advertising is a method of attracting more customers to your website via specific adverts that will appear in the search results when potential customers search for related terms or on other websites that they are using. More often than not this is in the form of Pay Per Click advertising (PPC) such as Google…
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Keywords are the words and phrases that people trying to find a product or service like yours will type into Google (other search engines are available). You need to make sure that these words are included in the content of your website – check this Web 20 content to get a clue. Not sure what…
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