What Does a Web Design Agency Do?

So, you’ve decided you need a new website? Perhaps you don’t have a website at all and have recognised the overwhelming need to introduce one? Maybe you’ve already got one but feel it needs a bit of a refresh? Whatever the reason behind working on your website is, you’re probably considering contacting a web design agency. That would seem like the most logical step, right? After all, with so much emphasis now on digital custom, there’s never been a more important time to prioritise nailing the design of your website. 

If you’re still not convinced that it’s worth your time and money to reach out to a professional web design agency, then maybe these stats will do the talking. Did you know that your website visitors need just 0.5 seconds to form an opinion on a website they visit? Furthermore, 38 percent of the people visiting your site will leave if it doesn’t seem appealing. With that in mind, it’s fair to say that we’ve established the need to bring in the professionals. So, what exactly does a web design agency do?

Web Designer vs Web Developer

If you’re researching potential web design agencies, then the likelihood is, you’ll have heard the terms ‘web designer’ and ‘web developer’ flying around. And although you’d be forgiven in thinking that these two professions do the same thing, it’s important to remember that they have very different roles. Simply put, a web designer is responsible for the look and feel of your website, while a web developer focuses on the functionalities–or the back end–of your website. Some agencies will only provide one of these services, while others, like Rigorous Digital, can help with both the design and development of your website.

Role of a Web Design Agency

As mentioned, the role of a web design agency is to work on the look and feel of your website. The team tends to include one or more professional graphic designers who will then work on the visual aesthetics of your website, including the colour scheme, layout, content, page layout, typography, and user experience.

Depending on the size of your project and how much support you need, a web designer will be able to help with elements of your website or support you with the whole thing, including logo design and your overall branding.

Getting to Know Your Business

Before any design work takes place, the web design agency must get to know your business. Remember, the purpose of a web design agency is to bring your brand, your business, to life–digitally. They use colours, typography, page layout, and images to tell your story–so getting to know your business, its values, goals, and target audience is key.

Get in Touch With the Professionals

While web design might initially seem like something you could do yourself, the chances are, once you get started, you’ll wish you’d reached out to a professional agency. With more than 1.75 billion websites live across the globe, getting your brand and business seen is becoming more of a challenge each day. Working primarily with the third sector, eCommerce businesses and agencies, our expert team of web designers at Rigorous Digital can help you improve your online traffic and visibility while helping to boost sales. Now is the time to get in touch