Is Pay Per Click Advertising Worth It? 5 Reasons We Think Yes!

Are you looking for an effective yet budget-friendly marketing technique to boost sales and grow your business? Recent statistics show that 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who come from an organic link. It’s hardly a surprise then that so many businesses choose Pay Per Click (PPC) to get their brand seen.

What Is It?

In short, PPC is when a business pays a fee every time somebody clicks on their advert. The most popular advertising platforms are Google Ads, Microsoft Advertising and Facebook Ads. But with one billion people across the globe actively using Google, Google Ads triumphs when it comes to PPC campaigns. 

So, is PPC such a good idea? In short, yes. Here are our top five reasons.

1. It’s All in the Name

As you only pay when someone clicks on your advert with PPC, there is a direct link between how much you are paying and how well the advert is working. Unlike other advertising models, both traditional and digital, whereby businesses pay simply for an ad being shown.

2. Place Your Budget Where It’s Most Beneficial

With PPC, businesses can set a budget per day, making it perfect for those looking for a cost-effective option that they can easily manage. Better still, having this flexibility means that PPC campaigns can be adapted to suit individual businesses, as well as specific campaigns. 

3. Driving Traffic and Conversions

Climbing up the ranks on Google doesn’t happen overnight. And while that much-needed organic growth is essential for building your brand, some businesses need quicker results, in which case PPC delivers. PPC slots are already there on Google, ready to fill with your adverts, so take advantage.

Photo of traffic on road for Why is PPC Advertising a Good Idea blog post.

4. Getting Your Advert in Front of Your Audience

Thanks to the multiple segmentation options of PPC, your business can reach the consumers they want. From age, gender, profession and location, there are plenty of ways you can help ensure your target audience sees your advert, which means the chances that it is getting clicked on rockets.

5. Data at Your Fingertips

One of the significant benefits of using PPC is that the results are so easy to measure and track. Statistics including impressions, clicks and conversions are all readily available. Coming in handy when creating future campaigns, setting goals–or persuading your manager that it’s worth it!

Not Sure Where to Start?

If you’re considering launching a PPC campaign, get in touch with Rigorous Digital. We are a certified Google Partner Pay Per Click Agency, which means we not only have the knowledge to get your brand seen, but we work directly alongside the global search giant. So whether you’re a newcomer or have previously used Google Ads, our team is here to support you. Contact us today.