Caroline Mehta

To mark the end of Mental Health Awareness Month, Rigorous are proud to announce that 10% of all proceeds from our support packages go to The Blurt Foundation.

SEO doesn't have to be mysterious or expensive. Here's a plain-English guide to the fundamentals that every small business owner should know.

Responsive design has evolved far beyond simply making things fit on a phone screen. Here's what modern responsive design really means.

Google uses page speed as a ranking factor, and users expect instant load times. Here's why performance should be your top priority.

Not sure if your website needs a refresh? Here are five clear indicators that it's time to invest in a redesign.

Traditionally, there were two options when creating a WordPress website: the design route or the theme route . Now, we find we are creating more and more Headless WordPress websites. But what does this mean? A Headless WordPress website relies…

Attracting new customers to your business is a huge part of marketing, but if you're not fostering relationships with your existing clientele, you're missing out on potential revenue. Remarketing to your previous customers is an effective way to drive repeat…

Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs). Content creation for SEO involves crafting high-quality, relevant, and valuable content that not only appeals to your target…

A membership website is a powerful tool for generating recurring revenue from your content and services, building a loyal customer base, and establishing a thriving online community. However, having the right components in place is essential to unlock its full…

Unwanted bot traffic can wreak havoc on your website. Left unchecked, it can cause slow loading times, skewed analytics, and unnecessary costs. To help avoid this, in this blog post, we’ll delve into six effective strategies to keep these digital…

Helping You Overcome the Overwhelm In the digital age, a professional website is crucial for any business looking to establish a strong online presence. However, creating a new website can often feel like navigating through a maze of confusing technical…

A key element of eCommerce is taking payments through your website! However, there are a plethora of eCommerce payment methods available. Obviously, you want something reliable and secure so payments are processed successfully (and not accidentally duplicated!). But you also…

Starting an eCommerce business can be daunting, but it doesn’t have to be. Whether you already have a brick-and-mortar shop or are starting a side hustle, with the right know-how, you can get your eCommerce business up and running in…

WordPress is one of the most popular content management systems (CMS) available today. It is used by millions of websites, from small blogs to large corporate sites. So what kind of website is WordPress good for? Well, here at Rigorous…

You’re looking to have a new website built, and you’ve reached out to a few different development agencies, but they’ve all come back with different prices. Very different prices! They’re all within the same area, so you’ve ruled out varying…

Deciding on the best product categories for your eCommerce website may be more important than you think. Rather than being tempted to start with as many product categories as possible, hoping to attract more customers, this can actually have the…

You want to set up a website for your venue, but what should you include? Of course, there's the usual generic website stuff, like a home page, reviews, etc. However, a venue website differs from other websites. Your conversion rate…

Launching a new eCommerce site can be an exciting stage in a retail business. Done well, it can help you reach more customers and make more sales. But, one of the first decisions you need to make is which eCommerce…

Awareness Days are fantastic for showing the personality behind your eCommerce business. They are an opportunity to let potential customers get to know you better and subsequently build trust with them. You can also build engagement and raise brand awareness…

Much like a car, to keep your WordPress website running smoothly, you’ll need to keep up with a regular WordPress maintenance schedule. Not sure where to start? With the following WordPress Maintenance ten-point checklist, not only will you be taking…

Having a website that works well for your nonprofit organisation is complex, with many parties to consider. You may have service users, volunteers, donors, partners, trustees, external bodies, the list goes on. So it’s crucial to make sure that the…

Customer reviews and recommendations not only provide excellent social proof to potential customers that your company is worth buying from, but they are also what’s known as user-generated content (UGC). 90% of customers in a study from TurnTo said that…

Are you looking for an effective yet budget-friendly marketing technique to boost sales and grow your business? Recent statistics show that 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who…

Updated 13th December 2023 Does your charity have a Christmas closure to enable staff and volunteers to recharge ahead of the new year? Here are five steps you can take online to reduce the risk of lots of unanswered messages…

When you're looking to increase orders on your eCommerce website, one of our top tips is to offer free shipping. Unfortunately, with so many large companies offering this, customers have become accustomed to not paying for postage. Therefore, not offering…

So, you’ve decided you need a new website? Perhaps you don’t have a website at all and have recognised the overwhelming need to introduce one? Maybe you’ve already got one but feel it needs a bit of a refresh? Whatever…

Using digital marketing for charity is an excellent tool to spread awareness around your cause, enabling you to do as much good as you can. Building loyal social media followers who share and engage with your content then amplify your…

10 Tips for Your eCommerce Business You’re pleased you’ve attracted a new potential customer to your eCommerce website. But now, you need to entice them to make a purchase (multiple purchases would be even better!) rather than have them leave…

The product pages are the area of your website to showcase what you sell. Much like with a physical shop, you want to show off your goods in their best light and give the customer as much information as possible…

Until recently, here at Rigorous Digital, we offered traditional white label web development. However, we’ve realised this isn’t the most effective way to serve our customers, or yours! So, while you might have arrived here looking for white label web…

A pay per click (PPC) campaign can add fantastic value to your business’s marketing strategy, especially when one of your goals is to generate more visitors to your website or online shop. In short, PPC is a type of advertising…

[vc_row][vc_column][vc_column_text] Your charity website is an ideal opportunity to showcase to the world all the fantastic work you do. No matter how you get the word out about your charitable activities, interested individuals will often arrive at your homepage. From…

Is it worth the effort? We already have a contact form, so should we bother with a chatbot as well? Do customers like them? These are questions we get asked all the time. And the quick answer to these questions…

From Bot Traffic to Wireframe, websites are a minefield for jargon. And all too often, “the experts” like to yield it like a secret superpower! Albert Einstein said, “If you can't explain it simply, you don't understand it well enough.”…

So you’re creating a new website for your eCommerce business. At the front of your mind are probably the home page and product pages. A common mistake is to forget about the checkout page and not consider some of the…

As a nonprofit, did you know you may be eligible for up to $10,000 a month (approx £7,158.50 at today’s exchange rate) in Google search ad spends through Google Ad Grants? Just think about what you could do with that…

Updated 13th December 2023 The end of the year is almost upon us, and what a year it has been! Like us, you may be taking a break to recharge ahead of the new year. But, as with physical premises,…

So you’ve decided to go down the theme route for your new WordPress website. The next step is to choose which WordPress theme to use as the base. But where do you start with the myriad of options out there?…

You know you need a new WordPress Website. But you’re not sure whether to go down the design or theme route? Whether you’re a new business or going for a rebrand, it can be hard to know the best approach…

Updated November 2021 Halloween and Bonfire Night are behind us, which can only mean one thing; the countdown to Christmas is on. Black Friday (26th November this year) is generally regarded as the start of the Christmas shopping season. But…

October 21st - 25th 2019 was International Charity Fraud Awareness Week. Each day covered a key theme; understanding charity fraud, fundraising (donation) fraud, cybercrime & cybersecurity, internal (insider) fraud & keeping data safe. In case you missed it, here is…

With the recent alleged concern from supporters regarding RNLIs 2% spending overseas , have you considered how you show your supporters where their contributions go?  Making your figures visual can really help you stand out whether this is in your…

Do you run an eCommerce business? Are you fed up of abandoned carts and high bounce rates? The below infographic lists 10 statistics which may be affecting your eCommerce website as well as what to do about them to gain…

Search advertising is a meth od of attracting more customers to your website via specific adverts that will appear in the search results when potential customers search for related terms or on other websites that they are using. More often…

Update; The Blurt Education Programme ended 29th July 2022. To mark the end of May’s Mental Health Awareness Month, Rigorous are excited and proud to announce that as of 30th May 2019 10% of all proceeds from all future sales…