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A key element of eCommerce is taking payments through your website! However, there are a plethora of eCommerce payment methods available. Obviously, you want something reliable and secure so payments are processed successfully (and not accidentally duplicated!). But you also need something your customers trust and find simple to use so you don’t lose them…
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Starting an eCommerce business can be daunting, but it doesn’t have to be. Whether you already have a brick-and-mortar shop or are starting a side hustle, with the right know-how, you can get your eCommerce business up and running in no time. Here are five initial steps you need to take to start an eCommerce…
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Deciding on the best product categories for your eCommerce website may be more important than you think. Rather than being tempted to start with as many product categories as possible, hoping to attract more customers, this can actually have the opposite effect. Making sure your products are well organised and easy to navigate for your…
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Launching a new eCommerce site can be an exciting stage in a retail business. Done well, it can help you reach more customers and make more sales. But, one of the first decisions you need to make is which eCommerce platform to go with! And with so many options on the market, it can be…
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Awareness Days are fantastic for showing the personality behind your eCommerce business. They are an opportunity to let potential customers get to know you better and subsequently build trust with them. You can also build engagement and raise brand awareness by getting your eCommerce business involved on an awareness day. Hence, they can also be…
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Customer reviews and recommendations not only provide excellent social proof to potential customers that your company is worth buying from, but they are also what’s known as user-generated content (UGC). 90% of customers in a study from TurnTo said that UGC influenced their buying decisions far more than email marketing or search engine results. That…
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When you’re looking to increase orders on your eCommerce website, one of our top tips is to offer free shipping. Unfortunately, with so many large companies offering this, customers have become accustomed to not paying for postage. Therefore, not offering free shipping can be a real pain point, putting them off completing their order on…
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10 Tips for Your eCommerce Business You’re pleased you’ve attracted a new potential customer to your eCommerce website. But now, you need to entice them to make a purchase (multiple purchases would be even better!) rather than have them leave your site empty-handed. Here at Rigorous Digital, we’ve compiled a list of our top 10…
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The product pages are the area of your website to showcase what you sell. Much like with a physical shop, you want to show off your goods in their best light and give the customer as much information as possible to help them come to a buying decision. But what details should you include? In…
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A pay per click (PPC) campaign can add fantastic value to your business’s marketing strategy, especially when one of your goals is to generate more visitors to your website or online shop. In short, PPC is a type of advertising in which, as it is named, you only pay per click, so when someone clicks…
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So you’re creating a new website for your eCommerce business. At the front of your mind are probably the home page and product pages. A common mistake is to forget about the checkout page and not consider some of the intricacies around postage for eCommerce. This can lead to problems further down the line, e.g….
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Updated 13th December 2023 The end of the year is almost upon us, and what a year it has been! Like us, you may be taking a break to recharge ahead of the new year. But, as with physical premises, there are a few steps you need to take with your eCommerce Business before you…
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Do you run an eCommerce business? Are you fed up of abandoned carts and high bounce rates? The below infographic lists 10 statistics which may be affecting your eCommerce website as well as what to do about them to gain customers and increase sales. We’ve compiled the above statistics which show that it’s more important…
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Search advertising is a method of attracting more customers to your website via specific adverts that will appear in the search results when potential customers search for related terms or on other websites that they are using. More often than not this is in the form of Pay Per Click advertising (PPC) such as Google…
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Adding more to the bottom line of your WordPress eCommerce shop will often come down to new customer acquisition; getting new people to buy your stuff. Whilst we really shouldn’t forget our existing customers, this post will go into some detail on different techniques you can employ to either get new customers or push more…
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Wordpress is a solid, flexible and scalable choice for your Wordpress Ecommerce website. You’re probably already using WooCommerce to power your Wordpress Ecommerce shop but what can you do to really improve your Ecommerce revenue through your Wordpress site? Here’s what you can do to really get your profits up. Speed your Wordpress Ecommerce site... Read More