Category: eCommerce

WordPress or Shopify? Choosing an eCommerce Platform for Your Retail Business

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Launching a new eCommerce site can be an exciting stage in a retail business. Done well, it can help you reach more customers and make more sales. But, one of the first decisions you need to make is which eCommerce platform to go with! And with so many options on the market, it can be…

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How to Use Awareness Days for eCommerce?

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Awareness Days are fantastic for showing the personality behind your eCommerce business. They are an opportunity to let potential customers get to know you better and subsequently build trust with them. You can also build engagement and raise brand awareness by getting your eCommerce business involved on an awareness day. Hence, they can also be…

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How to Get Customer Reviews and Recommendations

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Customer reviews and recommendations not only provide excellent social proof to potential customers that your company is worth buying from, but they are also what’s known as User Generated Content (UGC). 90% of customers, in a study from TurnTo, said that UGC influenced their buying decisions far more than email marketing or search engine results….

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Free Shipping for eCommerce [Infographic]

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When you’re looking to increase orders on your eCommerce website, one of our top tips is to offer free shipping. Unfortunately, with so many large companies offering this, customers have become accustomed to not paying for postage. Therefore, not offering free shipping can be a real pain point, putting them off completing their order on…

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Making the First Purchase a No-Brainer; 10 Tips for Your eCommerce Business

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You’re pleased you’ve attracted a new potential customer to your eCommerce website. But now, you need to entice them to make a purchase (multiple purchases would be even better!) rather than have them leave your site empty-handed. Here at Rigorous Digital, we’ve compiled a list of our top 10 tips to make the first purchase…

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Boosting Your Product Page Performance

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The product pages are the area of your website to showcase what you sell. Much like with a physical shop, you want to show off your goods in their best light and give the customer as much information as possible to help them come to a buying decision. But what details should you include? In…

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Help, My Pay Per Click Campaign Is Not Working!

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A pay per click (PPC) campaign can add fantastic value to your business’s marketing strategy, especially when one of your goals is to generate more visitors to your website or online shop. In short, PPC is a type of advertising in which, as it is named, you only pay per click, so when someone clicks…

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Postage for eCommerce; 7 Things to Consider

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So you’re creating a new website for your eCommerce business. At the front of your mind are probably the home page and product pages. A common mistake is to forget about the checkout page and not consider some of the intricacies around postage for eCommerce. This can lead to problems further down the line, e.g….

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eCommerce Business Christmas Shutdown; 5 Things to Prepare

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The end of the year is almost upon us, and what a year it has been! Like us, you may be taking a break to recharge ahead of the new year. As with physical premises, there are a few steps you need to take with your eCommerce Business before you shut up shop. Here are…

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10 eCommerce Statistics Which May Be Impacting On Your Bottom Line

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Do you run an eCommerce business? Are you fed up of abandoned carts and high bounce rates? The below infographic lists 10 statistics which may be affecting your eCommerce website as well as what to do about them to gain customers and increase sales. We’ve compiled the above statistics which show that it’s more important…

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Search Advertising: 7 Steps to Drive Profit with PPC Google Ads

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Search advertising is a method of attracting more customers to your website via specific adverts that will appear in the search results when potential customers search for related terms or on other websites that they are using. More often than not this is in the form of Pay Per Click advertising (PPC) such as Google…

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How to Get New Customers for Your WordPress eCommerce Business

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Adding more to the bottom line of your WordPress eCommerce shop will often come down to new customer acquisition; getting new people to buy your stuff. Whilst we really shouldn’t forget our existing customers, this post will go into some detail on different techniques you can employ to either get new customers or push more…

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WordPress Ecommerce: 7 ways to improve your bottom line

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Wordpress is a solid, flexible and scalable choice for your Wordpress Ecommerce website. You’re probably already using WooCommerce to power your Wordpress Ecommerce shop but what can you do to really improve your Ecommerce revenue through your Wordpress site? Here’s what you can do to really get your profits up. Speed your Wordpress Ecommerce site... Read More